1600 Systems - Blog

Posts about Networking


Improving your first impression with a quality business card

If you take on board the basic principles of first impressions, you will improve your chances of closing the sale.

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Why do you need to have a holistic approach to your marketing?

Holistic marketing is an approach that looks at your business as a whole, rather than separate departments or individuals, find out how to develop your brand.

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Tips to help your business succeed in the new normal

The Covid-19 pandemic has given rise to a new way of life with many referring to it as the new normal. Find out why?

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Michael Janes not standing for FSB re-election

After more than a decade of service to the FSB in North-East England, Michael is finally stepping down as Area Leader.

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Michael Janes not standing for FSB re-election

Michael has decided not to stand for re-election of the FSB Northeast Area Leader role at the end of his three years term in December 2021. Michael has been supporting the FSB for over twelve years from Treasurer to Chairman of the Teesside/Tees Valley branch to Member advisor and for the last three years as Area Leader. Helping to support the FSB in the North East and improving activities across the Tees Valley. Supporting the Combined Authority, local councils, business groups, businesses in the local area for over a decade.

Michael said “Due to personal family commitments I have decided that I will not be standing for re-election at the end of my term in office. The FSB has been a great source of encouragement, support and a wealth of opportunities to be part of the business community - I will always be FSB at heart. I look forward to other members stepping up to play their part in the FSB family going forward and I expect the FSB will be supporting the levelling up agenda, Teesworks and the green economy at the heart of their business plan for the area.”

Focusing on family commitments, 1600 Systems and Community Led Regeneration CIC, Michael will be part of the business community but commitments to FSB activities will be limited to the FSB Connect events in the Tees valley and working with a few select groups such as the North East Apprenticeship Ambassadors Network (NEAAN), Community Homes Tees Valley and the Startup-scaleup business support program.

If you want to know more about the FSB then please contact Reshma Begum (Development Manager, FSB North East) Reshma.Begum@fsb.org.uk for any updates. The local FSBTeesValley twitter account will be closed down in December and all Twitter activities will flow through https://twitter.com/fsbnortheast

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Tips to help your business succeed in the new normal

The Covid-19 pandemic has given rise to a new way of life with many referring to it as the new normal.

Although lockdown may be easing in some countries, many businesses are still working remotely. Everyone is rushing to push their companies online so that they can continue to support their faithful clients and, of course, continue to bring in sales.

In the new paradigm, business may feel that they are suddenly faced with many challenges. We see this incredible leap to the online market as an opportunity.

Here are a few tips to help you succeed:

  • Build more personalised pages for your clients
  • With many brick and mortar companies shut down, some temporarily and some unfortunately for good - more and more are looking to move their companies' presence online.
  • Today, simple brochure sites just will not cut it.
  • Competition is heavy, and the market is packed to the brim with the likes, and now more than ever, businesses need to stand out against the online crowd.

What does this mean to you?

The reality is that sites may take longer to match the ideas of your clients - and even longer to build. But how are you going to use this to your advantage? Simple.

Mix and match will never fail! With user-first digital experience, it is best to have a similar approach to all projects, so that you can ensure the best user-experience for all.

  1. Take sites apart and in pieces to create a customised combination for your clients, using resources and other sites as templates.
  2. Make your work replicable. Find the simplest way to do what you need to do and make sure you keep track of your shortcuts.
  3. It is time to focus on Social Media and SEO now more than ever before. Everyone has flocked indoors and if your clients were not online before the pandemic, they are going to be now!

Online is a busy world, and today’s consumer is a sceptical one.

Overwhelmed with YouTube ads, search engine ads, ads on their typical browsing site - they may not see you amid the chaos, and they are unlikely to go past page one in google to find you.

What does this mean to you?

Spend this time boosting your SEO as much as you can and making it a top priority for all your marketing campaigns, not just for yourself, but also for your customers!

Ramp up yours - and your clients social media marketing. Ultimately, it comes down to the consumer trusting your brand and both SEO and good social marketing will help!

Showcase the value that your business can bring to your clients

I am sure we can agree that we all know someone who’s had to go on furlough, who’s lost their job, or who’s taken a huge financial hit.

When this happens, we automatically move to survival mode to cut off what we do not need. Even those companies that can no longer operate in their typical environments will be careful to hand over precious pennies, even if the hit was small. With their conscious mindfulness of money, they may not see the value in paying an agency to help them move online.

How could you change that?

  • Zone in on what makes your business stand out.
  • What can you achieve for your clients?
  • Show off! It is not time to be modest. Show them how you can save their business and make money for them.
  • Refresh your skills and embrace the new

The online world has become increasingly busy since the onset of the pandemic, and it is a good idea to refresh not only your skills, but the skills of your clients, and in turn their clients.

In today’s new normal, many are looking to learn more, and it is online where they are looking! How about adding courses to your clients’ industries? Give your clients a one-stop place for information, services and products and increase the business of your customers and, in turn, your own.

How could you do that?

  • Create courses for your clients and their clients
  • Create resources for your clients to use
  • With Siteglide, you can create courses that seamlessly enhance customer experience using enterprise software.
  • Be more busy than normal in the new world
  • Clients will be asking for more bespoke sites, and it may feel like it is a lot to keep pressing on. Will your business survive or fall during the new normal?
  • How to make sure you can pass with flying colours?
  • Now is the time to improve your organisational skills. These are the things that will save you.
  • Define your priorities.

Only 20% of the work that you do accounts for 80% of your results. So quit the unhelpful tasks and start spending more time on that 20%.

So, let us recap

How are you going to succeed in the new normal?

  • Re-use: and mix and match old and new ways to build responsive sites
  • SEO and social media are of high priority
  • Showcase the value of your business and what you can bring to the table
  • Create a course for your clients and their clients
  • Prioritise and become an expert in organizing

Be bold in your business and keep on moving forward.

Source: Siteglide Team

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Why do you need to have a holistic approach to your marketing?

Holistic marketing is an approach that looks at your business as a whole, rather than separate departments or individuals, ensuring that everybody is actively aware of their contribution in developing the brand. In order to make sense of a holistic method, we have broken it down into four categories:

• Internal marketing

• Integrated marketing

• Relationship marketing

• Socially responsive marketing

When you are providing a product or a service, customer satisfaction is always a top priority. Internal marketing is used to motivate all possible functions used to satisfy your customers. It is important to ensure that your staff always provide a high level of customer service in order to retain potential buyers, as well as encourage repeat buyers.

Integrated marketing, meanwhile, is a technique that aims to collaborate many different marketing methods such as one-to-one marketing, mass marketing and direct marketing. The main objective of integrated marketing is to both complement and reinforce the market impact of each method.

Relationship marketing aims to emphasise on customer satisfaction and retention, rather than wholly focusing on their sales transactions. As a business, it is always imperative to build strong relationships with your customers to ensure your business can grow via recommendations and word of mouth.

Socially responsive marketing looks to find out how your products and services can affect the best interests of society. Businesses that are socially responsible should always aim to produce desirable products that simultaneously provide immediate customer satisfaction in addition to long term benefits.

Here at 1600 Systems, we are passionate about providing the highest quality level of service to both you and your business. In addition to the products and services we offer, we also have many free resources available to use. These include marketing plan templates and control sheets that you can tailor to your own business.

We also provide comprehensive business advice in order to maximise your profits and bring in more customers. We believe in forming close bonds with all of our clients and their businesses and aim to always promote their services to any relevant parties. If you are interested in the services, we provide call us on 0333 344 0871 to arrange an online meeting with us.

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Improving your first impression with a quality business card

Those who know me understand the importance I place upon networking. Networking is a crucial part of being in business. People buy from people and I guarantee that if you take on board the basic principles of first impressions, you will improve your chances of closing the sale.

The first part of any good first impression is the outward appearance, but what some people forget is in order to make a lasting impression you need to accompany your outward appearance with a business card that reflects you as a person but also reflects your brand. Many times I have been in a networking environment and people have poor quality business cards. I believe you need to reflect more than what you do, but also reflect the quality of the products and services.

Mistakes to avoid on your business cards:

  • Only have details on one side of the business card – you have two sides on your business card, make sure you use it all to its full potential
  • Have a generic card in which you hand write your name and email on it – this will look unprofessional; it is worth investing in a pack of decent printed business cards to hand out
  • Use less than 400gsm card – thin card feels cheap and may give off the impression you aren’t willing to spend the money to properly market your business
  • Have outdated information on the card – if the information you provide is outdated or incorrect, how will your potential clients/customers contact you?
  • Have a QR code on the card – not everybody will know what QR codes do and not everybody will want to install a reader on their device in order to scan it
  • Your picture on a card – it is more professional to feature your company logo or iconography, you’re selling your business, not yourself

The best business card practices: Have the following minimum contact details on the card

  • Name
  • Job Title
  • Company branding and logo
  • Company strapline
  • Telephone number
  • E-mail address (Personal company, not info@ or similar)
  • Full postal address or PO Box address
  • Web address
  • Additional options include: Other phone numbers, i.e. mobile number and office number
  • Fax number
  • List of services,
  • Social media URLs (Twitter, Facebook, YouTube etc.)
  • Quality standards
  • Partnerships’ logos
  • If you export or have dealings in other countries, make sure you internationalise your cards. This may mean having multiple cards in different languages or one side dedicated to a different language.

Remember that this is the one thing that means somebody has your details to strike up that important conversation with you. It allows for a second meeting, or by giving multiple cards to people you meet, they can introduce your services to people they know. The best way of creating a lasting impression is to ensure your cards are appropriate and unique from the huge array of sameness which plagues many networking events. In order to create something different you’ll need to hire an experienced graphic designer or creative agency that can help you adopt a clear brand message across all your communications, that is both consistent and creative.

What does it cost to print good quality cards?

Quality doesn’t always mean expensive. However, quality counts and can impress your potential new clients. I like Spot UV with a subtle mark on the card. I have noticed so many times the body language of a person as they’ve looked at my business card and noticed the shine of the spot UV logo. They then begin to tilt the card to see the light revealing the varnished area. This means they are concentrating on your card and that means they will remember who you are and what you do. Dress to impress with quality business cards.

However, the best practice is to make the business cards part of your everyday life. Always carry around your card in a little wallet even when you are not at work as you never know who you might meet. Be sure to look after your business cards because if they are creased or scratched, they detract from the company image.

But when is a business card not a card but an advert or leaflet?

This is a fine line to draw. Should you use a folding business card to have more space on it for information or refer them to your website? I have seen many cards that become a promotion for the goods and services. Understanding the core principles for a business card is to reflect who you are and your corporate image in the marketplace. If you think they should have an advert, hand out leaflets instead.

I hope that these hints and tips will resonate with you and help you do more business through quality networking.

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