Mistakes To Avoid On Your Business' Facebook Page

Rachael Smith - Friday, August 28, 2015
Creating a Facebook page for your business is a free and effective way to engage with your audience as well as find new potential customers. With over one billion active users, Facebook has a huge built-in audience that you can market to. Social media pages and profiles can easily be linked to and shared on your company website and can be used to engage with your customers on a regular basis, posting information and updates that will interest them.

The following is a list of Facebook mistakes you should avoid making on your Facebook business page. Some of these mistakes are easy to overlook, but can drastically impact the way your audience views your company and your brand. If you are going to use Facebook as a way to promote your business, try to avoid making the following mistakes:

Create a page, not a profile
Profiles are for people, pages are for businesses – it’s as simple as that. Pages come with built in modules to include your address and a map or directions on how to find you, your contact details and your opening times. Customers are also able to post reviews to a page and “like” a page – a profile cannot do any of these things, as they are designed for the personal use of an individual.

Check which account you are posting from
Facebook requires you to have your own personal Facebook profile in order to create a business page – thus you only need one login to access both your personal account and the pages that you manage. However, when posting to your business page, make sure that you are posting AS the business, and not as yourself – you can check this in the upper-left hand corner of the screen, this will tell you who you are currently using Facebook as.

Try not to leave boxes blank
When setting up your page, try to fill in as many of the information boxes are you can. The more information you provide your customers with, the more they can learn about you and your business – and providing multiple contact methods increases the likelihood that they will get in touch with you if they feel that your services will benefit them.



Ensure your photos are high quality and of suitable dimensions
Profile and cover photos are what express your company’s branding and values to your Facebook audience – make sure that you use high-quality images and that they are scaled to the correct size to ensure they do not become blurred or warped – a page with poor quality images does not reflect well on the business. A guide to Facebook photo dimensions can be found here.

Publish a variety of posts
When posting, make sure you post a wide variety of different things – photos, website links, blogs, articles, videos, polls or simple text updates – using a variety of posts will help engage your audience, particularly if you encourage their participation via comments or providing their opinions. If you just post text updates or just post photographs, your audience will soon become bored – but it is important to experiment with different types of posts to find out what your audience enjoys interacting with.

Post outside of your business hours
Most people use Facebook during their leisure time, most often at home – so post updates regularly throughout the day, not just during your business hours. Facebook’s news feed will show customers the most recent stories, making it likely they won’t see a post that was published early in the morning if they check their feeds in the evening.

Avoid neglecting your page, monitor posts and comments and remember to post regularly
If a customer asks a question, it is imperative that you answer them – not answering them on Facebook gives the impression that you ignore your customers. It is also important to set your publishing options appropriately – do you want to allow customers to post to your page or only allow them to comment on the posts you publish? Also, plan ahead how often you are going to post – leaving your page blank for too long will give your customers the impression that you don’t use Facebook much and that it isn’t worth ‘liking’ or following you.

Use negativity to your advantage
If a customer uses your page to post complaints, use this to your advantage – interact with them, offer your sympathies, offer a replacement product, offer a complementary phone call or e-mail – make an attempt to solve their problem. Responding to them will show your audience that you are concerned about customer satisfaction, as well as proving that you are regularly engaging with your audience.

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