IntelliSight Opticians - Store officially opened by Mayor Brenda Forster

Rachael Smith - Tuesday, September 22, 2015
On Saturday 19th of September, the new IntelliSight Opticians store was officially opened by mayor of Redcar & Cleveland, Brenda Forster. The Saturday morning was a fun family event, offering visitors and their families free Redcar Penguin cupcakes and lemonade and entertaining the children with bubble machines and balloon sculptures.

Managing director of E-Strands Michael Janes was in attendance for the ribbon-cutting ceremony and many members of the local Redcar community came to see their new local opticians and registered themselves as new patients.
 


Our team at E-Strands recently worked with Julie Breen, propertier of IntelliSight Opticians, designing and providing her with the following:

Branding
Store signage
Vehicle signage
Printed advertising
Website
An advertisement for Redcar’s local newspaper The Coastal View

We introduced her to a number of local businesses including SignArt, who assisted with the manufacture of the store signs and vehicle decals, Agile, who provided anti-virus software for IntelliSight’s computers and Keith Moss, who provided photos of the famous Redcar Penguins and the lemon-top ice-cream cone IntelliSight have used on their website, social media and canvas prints used to decorate the store.




E-Strands also assisted Julie with marketing her business, including using social media websites Facebook and Twitter, using the profile of ‘Redcar Opticians’. IntelliSight use Facebook to ask their fans and followers which pair of glasses looks better on a customer, if a customer volunteers. On Twitter, they have launched their own hashtag #BePartOfTheWaddle, playing off of their mascots, the Redcar Penguins.

If you are in a similar position to Julie, establishing a new business or moving to a new location and need branding, marketing advice or a website – contact us today at: info@e-strands.com or telephone: 01642 777808.


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