Does Your Business Speak Emoji? :)

Rachael Smith - Thursday, June 16, 2016

Hello! :)


Those of you who are social-media savvy in your personal lives will recognise our little symbol there as a smiley, or as smiley face emoji, as they are known online. A modern advancement from the punctuation-based faces and symbols known as emoticons (like these: :D :S), emoji are now commonplace on phones, tablets, computers, messaging services and several social media platforms, including Facebook and Twitter.

Around 76% of UK adults own a smartphone, and of those, between 80%-90% are regular emoji users. Approximately 6 billion emojis are sent every day worldwide and the “face with tears of joy emoji” was voted as the Oxford English Dictionary’s word of 2015.



While you may love using emoji in your personal Tweets and text messages, it can be sometimes difficult to incorporate them into your business’ online presence. Here’s a few advantages to using emojis in your social media:
  • Symbols are a universal language; no matter what language your customers speak or what country they come from, we all understand a smiley face, a love heart or a sunshine symbol
  • Emojis can be used effectively to add emphasis, such as using an arrow to point to a link or a raincloud symbol to accompany your update on the bad weather
  • Emojis and symbols are easy to read at a glance, such as while quickly scrolling through a social media feed – they will stand out and may encourage your readers to click on your updates
  • Light-hearted tone, emojis are great to use for celebrations and holidays, such as congratulating a customer on opening their new shop or wishing your followers a happy new year



But there is a time and a place. Would you use emojis in your business? If your target audience is of a younger generation, or you provide more youth-oriented products and services – emojis would probably go down quite well. However, if you are in a more serious or professional industry and your client base is of an older generation, use of emoji may be seen as unprofessional or inappropriate. Despite the high statistics of smartphone owners in the UK, 1/3 of over 40s have never used an emoji.

Using emojis a lot may cause them to become commonplace in your mind and you may find yourself accidentally adding them to e-mails or texts to your customers – which may be seen as friendly by some, but may not be as well received by others. It all depends on the person and the circumstance.

Let us know what you think – use the hashtag #WrongTimeToUseEmoji at our Twitter @EStrands and give us some examples of emoji use gone horribly wrong. :P

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